During Which Stage of the Market or Site Screening Process

question 41

Multiple Choice

During which stage of the market or site screening process do managers normally want to visit locations?

• A) identification of basic appeal of a product
• B) measurement of market or site potential
• C) assessment of the national business environment
• D) selection of the market or site

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Definitions:

Cash Flows

The movement of money into and out of a business, project, or investment, critical for assessing financial health.

GDP

Gross Domestic Product, the total value of all goods and services produced within a country's borders in a specific time period.

Living Standards

The level of wealth, comfort, material goods and necessities available to a certain socioeconomic class or geographic area.

Annual Interest Rate

The percentage that is applied to a sum of money, including loans or savings, indicating the amount earned or paid over a year.