The Process of Obtaining Information That Already Exists Within the Company

question 39

Multiple Choice

The process of obtaining information that already exists within the company or that can be obtained from outside sources is called ________.

• A) secondary market research
• B) data mining
• C) data harvesting
• D) scientific data archiving

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Definitions:

Antecedent States

Internal states or conditions of consumers that influence their decision-making processes before they make a purchase.

Consumer Involvement

The degree of interest and personal relevance that a consumer perceives in a product or service.

Product Knowledge

An understanding of a product's features, benefits, and uses, which is crucial for effective sales and marketing.

Extended Problem Solving

A consumer behavior process used in situations involving high risk and extensive evaluation before making a purchase decision.