Scenario: Chong's Analysis of International Markets

question 99

Multiple Choice

Scenario: Chong's Analysis of International Markets
John Chong is an inexperienced entrepreneur in global business. He wants to sell his product, Zulu doll, a toy for kids below the age of eight, in every corner of the world. He wants to examine all potential markets but wants to keep his costs low. John has asked you to explain a few things about analyzing international markets.
-Which of the following stages of the market-screening process would require John to visit a potential market personally?

• A) assessment of the national business environment
• B) selection of the market
• C) identification of the basic appeal for markets
• D) measurement of market potential

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Definitions:

Freud's Theory

A set of psychoanalytic theories originated by Sigmund Freud, emphasizing unconscious psychological forces and childhood experiences in shaping personality and behavior.

Scientific Research

The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

Genital Stage

In Freudian psychology, the final stage of psychosexual development, occurring in puberty, where sexual interests mature.

Sexual Interests

Preferences, desires, or orientations a person has regarding sexual activities or attractions towards others.