Which of the Following Promotional Strategies Is Being Used by a Company

question 96

Multiple Choice

Which of the following promotional strategies is being used by a company that hires a fleet of trucks to drive through village squares and hand out free trial packages to potential end users?

• A)push strategy
• B)pull strategy
• C)retrenchment strategy
• D)differentiation strategy

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Definitions:

Electroencephalograph (EEG)

A diagnostic tool that records the electrical activity of the brain using small, flat metal discs attached to the scalp.

Positron-Emission Tomography (PET)

Positron-Emission Tomography, or PET, is a sophisticated imaging technique that uses radioactive substances to visualize and measure changes in metabolic processes and other physiological activities in the body.

Brain Activity

The functioning of the brain involving electrical, chemical, and neuronal processes contributing to thoughts, feelings, and behaviors.

Parasympathetic Nervous System

A division of the autonomic nervous system responsible for conserving energy and slowing down the heart rate, among other functions.