Which of the Following Is a Promotional Strategy Designed to Pressure

question 64

Multiple Choice

Which of the following is a promotional strategy designed to pressure channel members to carry a product and promote it to final users?

• A) differentiation strategy
• B) retrenchment strategy
• C) push strategy
• D) pull strategy

---

Definitions:

Apple Orchard Owner

An individual or entity that manages and operates an apple orchard, responsible for the cultivation and harvest of apples.

Decentralizing Decision Making

The distribution of decision-making authority away from a central figure or location to lower-level employees or divisions within an organization.

Information Transfer

The process of conveying data from one place, person, or entity to another.

Incentive Compensation

A form of payment designed to motivate and reward employees for exceeding their performance targets or objectives.