Which of the Following Circumstances Would Best Require a Pull

question 22

Multiple Choice

Which of the following circumstances would best require a pull strategy to be implemented for product promotion?

• A) channel members wield relatively lesser power compared to that of producers
• B) buyers display a great deal of brand loyalty to a particular product
• C) distribution channels are short
• D) buyers need to be informed about the features of a product before purchase

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Definitions:

Atm

A unit of pressure; standard atmosphere, approximately equal to the Earth's atmospheric pressure at sea level (101.325 kPa).

°C

A scale and unit of measurement for temperature where 0°C represents the freezing point of water and 100°C represents the boiling point of water at standard atmospheric pressure.

Atm

Standard atmosphere; a unit of pressure defined as 101,325 Pa and used as a reference for atmospheric pressure.

Moles

A unit of measure in chemistry representing 6.02214076 × 10^23 particles of a substance, used to express amounts of a chemical substance.