________ Refers to the Number of Intermediaries Between Producer and Buyer

question 28

Multiple Choice

________ refers to the number of intermediaries between producer and buyer.

• A) Critical path
• B) Channel length
• C) Frequency
• D) Value density

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Definitions:

Trial Market

A trial market refers to a test market where new products are introduced on a limited basis to gauge consumer response and viability before a full-scale launch.

Data Warehouse

A centralized repository for storing, managing, and analyzing large volumes of data from different sources.

Information Technology

The use of computers, software, and telecommunications to store, retrieve, transmit, and manipulate data, often in the context of business or other enterprise.

External Data Sources

Information gathered from outside the organization, such as market research, government statistics, or industry reports, which supports decision-making processes.