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In drug trials, those who do not receive test drugs are the
Reinforcement
A process in psychology and behavior analysis that strengthens a behavior or response due to the application of a stimulus (reward or punishment) after the behavior occurs.
Unpleasant Consequence
An undesirable result or effect that follows a particular action or decision.
Law of Immediate Reinforcement
A principle stating that behaviors are more likely to be repeated when they are immediately followed by a positive reinforcement.
Desirable Behaviour
Actions or reactions that are preferred or encouraged within a specific context due to their positive outcomes or alignment with set norms.
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