The Three Components of Love in Sternberg's Triangular Theory Include

question 42

True/False

The three components of love in Sternberg's triangular theory include rapport, friendship, and mutual dependency.

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Definitions:

Direct Marketing Tools

Tools and channels such as email, SMS, telemarketing, and mail order catalogs that marketers use to directly communicate and engage with potential customers.

Telephone Solicitations

The practice of contacting individuals by phone with the aim of promoting or selling products or services.

Direct Mail

A marketing strategy that involves sending promotional materials directly to potential customers through mail.

Rebates

A return of a portion of the purchase price by a seller to a buyer, usually used as a purchase incentive.