Examlex
List and describe the six-class model formulated by Dennis Gilbert and Joseph Kahl.
Sales Forecast
An estimation of the revenue that a company expects to receive from the sale of goods or services in a future period.
Marketing Concept
The philosophy of a business in which the wants and needs of customers are determined before goods and services are produced.
Competitive Advantage
A situation or factor that gives a business a dominant or advantageous position over its rivals.
Marketing Strategy
A comprehensive plan formulated by businesses to achieve specific marketing objectives and targets over a specific time period.
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