Nestlé Was Unsuccessful in Early Attempts to Sell Its Chocolate

question 53

Multiple Choice

Nestlé was unsuccessful in early attempts to sell its chocolate in India. It discovered its chocolate bars were not suitable for the Indian markets because the candy had to sit in direct sunlight without benefit of air conditioning and became messy. Nestlé adopted an innovation strategy and developed Chocostick, a liquid chocolate, which is very popular. Solving this problem involved what management function?

• A) planning
• B) meeting the competition
• C) making things happen
• D) organizing people, processes, and projects
• E) leading

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Definitions:

Parameter

A numerical characteristic of a statistical population, such as mean or standard deviation, that describes an aspect of the population.

Statistic

A numerical characteristic derived from a sample, used to estimate aspects of a population.

Registered Voters

Registered Voters are individuals who are officially registered to vote in elections, typically a subset of the eligible voting population.

Parameter

A numerical characteristic that describes a statistical population, such as a mean or standard deviation.