Krispy Kreme Is a Relatively Small Doughnut Seller

question 42

Multiple Choice

Krispy Kreme is a relatively small doughnut seller. It has only 292 stores in the United States, while Dunkin Donuts has 3,600 outlets. The company originated in Winston-Salem, North Carolina, where it still operates a plant that fills a 50-pound bag with doughnut mix every seven seconds. It recently opened a new plant in Effingham, Illinois, that fills a bag every three seconds. This second plant allows the company to reduce costs while increasing its output. The company began in the mid-1930s when Vernon Rudolph bought a secret recipe for yeast doughnuts from a French pastry cook. Rudolph ran the company until his death in 1973.
-Refer to Krispy Kreme. The building of the Effingham plant increased the _____________of the Krispy Kreme operation.

• A) effectiveness
• B) synergy
• C) advocacy
• D) efficiency
• E) empathy

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