All of the Following Are Important Factors in the Creation

question 91

Multiple Choice

All of the following are important factors in the creation of an ethical business climate EXCEPT_____________ .

• A) personal examples set by company management
• B) official approval of the company's ethics code by government regulators
• C) fair but consistent punishment of violators
• D) a reporting system that encourages whistleblowers to report potential ethics violations
• E) top management's active involvement in ethics training program

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Definitions:

IMC

Integrated Marketing Communications, a strategic approach that integrates various promotional tools and channels to provide clarity, consistency, and maximum communication impact.

Mass Television Advertising

A marketing approach that involves broadcasting promotional messages to a broad audience through television media.

Consistency

Consistency refers to the uniformity of actions, values, methods, measures, principles, expectations, and outcomes within a company or product line over time.

Price Increases

Adjustments made by a company to the selling prices of its products or services, typically to respond to inflation, increased production costs, or to improve profit margins.