When Media in India Informed the Public That Coca-Cola Products

question 2

Multiple Choice

When media in India informed the public that Coca-Cola products bottled in India contained a high level of certain cancer-causing pesticides, Coke responded by saying that all of India's water was contaminated and that it was not doing anything wrong by using the local water supply. What kind of a strategy did Coke use to respond to its social responsibility problems?

• A) reactive strategy
• B) prospective strategy
• C) defensive strategy
• D) accommodative strategy
• E) proactive strategy

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Definitions:

Significance Level

The likelihood of incorrectly dismissing the null hypothesis in a statistical analysis, commonly represented by alpha, when it is in fact correct.

Type I Error

The mistake of rejecting the null hypothesis when it is actually true, commonly referred to as a "false positive" result.

Alpha (α)

A pre-specified significance level in hypothesis testing, representing the probability of making a Type I error, or falsely rejecting the null hypothesis.

Hypothesis Test

A statistical method used to determine if there is enough evidence in a sample of data to infer that a certain condition holds true for the entire population.