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There are four conditions that must be met if a firm's resources are to be used to achieve a sustainable competitive advantage. The resources must be valuable, rare, imperfectly imitable, and nonsubstitutable.
Multidomestic Firm
A company that operates in multiple countries, tailoring strategies, products, and operations to each local environment.
Home-Country National
An employee from the same country as the company's headquarters, working at its domestic or international offices.
Mid-Sized Firm
A business that occupies a middle ground in terms of market share or workforce, usually larger than small enterprises but smaller than large corporations.
International Corporation
A domestic firm that uses its existing capabilities to move into overseas markets.
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