In an Attempt to Stop Declining Profitability, ICI, a British

question 82

Multiple Choice

In an attempt to stop declining profitability, ICI, a British chemical company, deleted petrochemical products from its production and concentrated on specialty chemicals, a less capital-intensive, less cyclical business. If ICI is successful in making the needed changes, it will more than likely implement a____________ strategy.

• A) harvesting
• B) revitalization
• C) diversification
• D) revival
• E) recovery

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Definitions:

Nimble Tactics

Agile and adaptable strategies designed to respond quickly to change and capitalize on new opportunities.

Durability

The quality of being able to withstand wear, pressure, or damage; the ability of a product or material to last a long time without significant degradation.

Proprietary Barriers

Restrictions established through the ownership of patents or copyrights that limit competition.

Bootstrapping

A method of financing a startup or new venture by using personal funds or operating revenues rather than seeking external investment.