An Internet Strategy Enabled Nestlé USA to Change Its Way

question 78

Multiple Choice

An Internet strategy enabled Nestlé USA to change its way of doing business and allowed the company to change its staid, risk-averse culture; from buying raw materials to processing purchase orders to marketing the roughly 2,000 products that make up its nearly 200 brands. Employees worked to "Make e-business the way we do business." In terms of organizational development, the process described here is primarily a(n) _______ intervention.

• A) unit
• B) large system
• C) unit-focused
• D) results-focused
• E) cultural

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Definitions:

Lurking Variables

Variables that are not included as explanatory or independent variables in the analysis but can affect the relationship between the variables studied.

Randomize

To arrange or assign subjects, treatments, or sequences in a random manner to reduce bias in experimental design.

Blinding

A research design technique where one or more parties in an experiment are unaware of the treatment assignments to prevent bias.

Experimental Unit

The smallest division of the experimental material such that any two units are independent and can be assigned to different treatments.