Levi Strauss Emily Morgan Is a 30-Year Veteran at Levi Strauss

question 63

Multiple Choice

Levi Strauss
Emily Morgan is a 30-year veteran at Levi Strauss & Company. She joined the company as a secretary in the advertising department and slowly began rising through the ranks. The more she saw how the company worked, the more dissatisfied she became. According to Morgan, the company was “dysfunctional” and “internally competitive, one division against another.” This is why Morgan became a part of the change initiative when talk of reinventing the company spread through headquarters. She led the team that designed the Develop Sources process, a system for working with suppliers. In 1995, Morgan became vice president for fulfillment, Asia. Her job was to convince Levi’s Asia suppliers to adopt more efficient production and distribution techniques. The Asian suppliers were
afraid of change. Once Morgan and her staff showed suppliers how use of the Develop Sources program would
benefit them, Morgan’s job to transform Levi’s Asian operations became easier.

-Refer to Levi Strauss. Unfreezing, change intervention, and refreezing were the processes used by Morgan and her team to ____.

• A) motivate Asian suppliers
• B) manage the Asian suppliers' resistance to change
• C) create a more dynamic work environment
• D) coordinate a creative work environment
• E) gather competitive intelligence about Levi's suppliers

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Definitions:

Persistent Nausea

Continuous or frequently recurring feelings of sickness with an inclination to vomit.

Dehydration

A condition resulting from the excessive loss of body water, affecting bodily functions.

Gastric Aspirate

The process or sample involving the removal of stomach contents, typically used for medical diagnosis or to remove ingested toxins.

Tube Feedings

A method of delivering nutrition directly to the stomach or intestines through a tube, used when someone cannot eat by mouth.