The Green Giant Consumer Products Company Learned That It Could

question 46

Multiple Choice

The Green Giant consumer products company learned that it could not use their Jolly Green Giant character in parts of Asia where a green hat worn by a man signifies that he has an unfaithful wife. This is an example of a(n) __________that influenced global marketing.

• A) geocentric attitude
• B) control strategy
• C) cooperative strategy
• D) cultural difference
• E) avoidance strategy

---

Definitions:

Cultural Intelligence

The capability to function effectively across various cultural contexts.

Intercultural Adjustment

The process individuals undergo to adapt to and understand different cultural norms, behaviors, and values when interacting with other cultures.

Global Leadership

The ability to influence individuals, groups, and organizations from various cultural backgrounds to achieve a common goal or objective.

Tight Culture

Cultures or organizations characterized by rigorous rules, regulations, and expectations that govern member behavior, ensuring uniformity and conformity.