A Study in the Construction Industry Found That When Equipment

question 84

Multiple Choice

A study in the construction industry found that when equipment is stolen from building sites, workers are the culprits 82 percent of the time. Which type of selection information would employers in the construction industry receive the greatest benefit from if their goal is to stop employee theft?

• A) résumés
• B) performance appraisals
• C) job descriptions
• D) background checks
• E) connotative ability tests

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Definitions:

Organizational Markets

Organizational markets involve the sale of goods and services between businesses or entities, as opposed to consumer markets which target individual consumers.

Prospects

Potential customers or clients who have expressed interest in a company's products or services or are deemed likely to do so.

Frequency Marketing

A marketing strategy that rewards customers for frequent purchases or engagements with a brand, encouraging loyalty.

Usage Rate

The frequency at which a consumer uses a product or service, often influencing marketing strategies and segmentation.