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Unilever
Unilever has operations in 150 countries. Recently, Unilever took 100 of these top managers on a jungle retreat to Costa Rica. To the dismay of Unilever's chair, there were no women in the group. Upon investigation, he learned that only one woman had even been invited. As the retreat progressed, its participants commented on the richness of diversity in nature and how everything needs diversity to grow. These comments caused Unilever's chair to establish an executive committee to examine practical ways to overcome barriers to women's promotion. They decided to avoid setting numerical targets because they encourage positive discrimination and instead examined recruitment and promotion practices.
-Refer to Unilever. To focus on deep-level diversity, Unilever would need to use the ____________paradigm.
Value
The perceived benefit or satisfaction that a consumer receives from a product or service in relation to its cost.
Benefits to Costs
Refers to evaluating the advantages and disadvantages or gains and expenses associated with a decision, project, or purchase.
Needs and Wants
Fundamental human requirements and desires that drive consumption behavior, where needs are essential for survival and wants are additional desires.
Product Improvement
The process of making meaningful changes to a product to increase its usability, functionality or performance.
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