Have You Ever Purchased a Book or CD on Amazon

question 107

Multiple Choice

Have you ever purchased a book or CD on Amazon.com and noticed that as soon as you put your selection in the shopping cart, you were offered a series of other items that people who made the same purchase as you did also bought? This would be an example of___________ data mining.

• A) sequence
• B) association
• C) predictive
• D) adjacency
• E) extrapolative

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Definitions:

Sadness

An emotional state characterized by feelings of disappointment, grief, or hopelessness, often triggered by upsetting experiences.

Misattribution of Arousal

A psychological phenomenon where a person incorrectly attributes the source of their emotional or physical arousal to the wrong cause.

Two-factor

A concept or phenomenon that involves two distinct factors, components, or conditions for its occurrence or explanation.

Circumplex Model

A model describing human emotions as existing in a two-dimensional space, with levels of arousal and valence defining the axes.