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Jupiter Communications an Entrepreneur Developed Kibu.com as an Online Fashion Magazine for Magazine

question 9

Multiple Choice

Jupiter Communications
An entrepreneur developed Kibu.com as an online fashion magazine for girls between the ages of 13 and 18. The messages from Kibu's advertisers were tailored for and intriguing to a teenage audience. Revenue came from companies that sponsored various channels and features on the site, such as the Fashion Channel. Kibu had a loyalty program, the kPoints xChange, which gave site visitors an incentive to communicate with the site and its sponsors. Each time they did, they earned points that could be exchanged for merchandise such as CDs, movie tickets, or beaded jewelry. Visitors who filled out surveys could win one of the 10,000 Kibu Boxes. Box recipients got still more points if they went to the Box Channel and filled out forms telling one to three of the participating companies how they liked the products inside. By September 2000, however, the site closed, and its founders returned the remaining start-up capital to investors.
-Refer to Jupiter Communications. The information Kibu.com collects would be stored in____________ .

Definitions:

Peak-period Orders

Orders that occur at the highest volume times, often during seasonal or specific heavy demand periods.

Logistics Department

A division within a company that manages the movement of goods from the manufacturer to the end-user, covering transportation, warehousing, and inventory.

Operating Divisions

Sections or branches within a company that focus on distinct lines of business or market areas, responsible for their own revenues, expenses, and operations.

Variable Costs

Variable costs are expenses that vary directly with the level of production output, such as materials and labor costs.