The Term_______ Refers to Restoring Customer Satisfaction to Strongly Dissatisfied

question 5

Multiple Choice

The term_______ refers to restoring customer satisfaction to strongly dissatisfied customers.

• A) service recovery
• B) service enhancement
• C) customer focus
• D) customer reengineering
• E) relationship marketing

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Definitions:

Marginal Productivity

The additional output that can be produced by adding one more unit of a specific input, holding all other inputs constant.

Incentive

Something that induces a person to act

Empirical Work

Research that relies on actual experience or observation rather than theory or pure logic, often involving the collection and analysis of data.

Productivity

An indicator of production effectiveness, typically shown as the proportion of outputs versus inputs in the manufacturing process.