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Introductory Pricing
A pricing strategy where a new product is sold at a lower price during its initial offering to attract customers and gain market share.
Psychological Pricing
A pricing strategy that uses psychological factors to influence customers' perceptions and encourage them to make a purchase.
Bundled Pricing
A pricing strategy where multiple products or services are sold as a single package for one inclusive price, often at a discount compared to buying each item separately.
Customer-Led Pricing
A pricing strategy where prices are determined based on customer demand, preferences, and perceived value.
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