Optalama, a Leading Chain of Optical Stores, Follows the Practice

question 44

Multiple Choice

Optalama, a leading chain of optical stores, follows the practice of conducting surveys to study the strategies used by other optical stores in the city in which it operates. To maintain its position as the market leader, it monitors the other stores' strengths, weaknesses, and advertising and marketing campaigns. In this scenario, which of the following is Optalama most likely using?

• A) Demographic segmentation
• B) Corporate governance
• C) Change intervention
• D) Competitive analysis

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Definitions:

Conservation

In cognitive development, the understanding that certain properties of objects, such as volume or mass, remain the same despite changes in the forms or arrangements of those objects.

Culture and Society

The collective beliefs, values, norms, and material objects shared by a group of people and passed from one generation to the next, shaping their way of life.

Cognitive Growth

The intellectual development that occurs as we learn, understand, and apply knowledge over time.

Dualistic Thinking

A cognitive tendency to see situations and issues in polarized terms of two mutually exclusive categories, such as right/wrong or good/evil, common in early cognitive development and adolescence.