__________Is the Positioning Strategy of Providing a Product or Service

question 65

Multiple Choice

__________is the positioning strategy of providing a product or service that is sufficiently different from competitors' offerings that customers are willing to pay a premium price for it.

• A) Differentiation
• B) Retrenchment
• C) Commonality
• D) Diversification

---

Definitions:

Supplies Cost

The expenses associated with purchasing materials and supplies used in the operation of a business, not directly tied to production.

Manufacturing Overhead

All indirect costs associated with the manufacturing process, such as utilities, maintenance, and factory management salaries.

Materials Quantity Variance

The difference between the actual quantity of materials used in production and the standard quantity expected, multiplied by the standard cost per unit.

Direct Material Standards

The predetermined cost and quantity of materials required for the manufacturing of a product.