In the Context of the BCG Matrix, Which of the Following

question 91

Multiple Choice

In the context of the BCG matrix, which of the following businesses would be classified as a star?

• A) PrimeSmart, a smartphone manufacturer that is the market leader in a rapidly growing industry
• B) RainTech, an electronics company that is struggling for market share in a fast-growing industry
• C) HappyTot, a children's toy company that has been earning steady profits in a slow-growing industry
• D) RigsWheels, a tire manufacturer that has negligible market share in a slow-growing industry

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Definitions:

The Squeaky Wheel

An idiomatic expression referring to the idea that the most noticeable problem gets the most attention.

Projective Tests

Psychological assessment tools where subjects interpret ambiguous stimuli, revealing hidden feelings, desires, and conflicts.

Vague, Ambiguous Stimuli

Stimuli that lack clarity or precision and can be interpreted in multiple ways by the sensory and perceptual systems.

Objective Tests

Tests that require respondents to select an answer from a given set, minimizing subjective judgment and allowing for clear, definitive scoring.