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SkyScape, a company that manufactures computer processors, launched a new product called ChipOne. This launch was a countermove against another product launched by GreenChip, SkyScape's competitor. Which of the following strategies was used by SkyScape to defend its market share?
Agentic Characteristics
Traits associated with assertiveness, control, and confidence, often linked with taking initiative and leading in various situations.
Assertiveness
The quality of being self-assured and confident without being aggressive, in the context of communicating one's views or needs.
Conscientiousness
Conscientiousness is a personality trait characterized by diligence, carefulness, and a desire to do a task well, often associated with strong self-discipline and a sense of responsibility.
Glass Ceiling
An invisible barrier that prevents certain individuals or groups, such as women and minorities, from advancing beyond a certain level in a hierarchy or organization, despite their qualifications.
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