When Cell Phones Were Introduced, Most Customers Stopped Using Landline

question 22

Multiple Choice

When cell phones were introduced, most customers stopped using landline telephones. Eventually, cell phones almost entirely replaced landline telephones and became the accepted market standard for phones. In the context of innovation streams, this scenario best illustrates _____.

• A) a dominant design
• B) the compression approach to innovation
• C) the experiential approach to innovation
• D) a design iteration

---

Definitions:

IRR

A financial metric, the Internal Rate of Return, is applied to estimate the profitability prospects of potential investments.

AAR

Average Annual Return, representing the average amount of money earned by an investment each year over a given time period.

Discounted Payback

A capital budgeting method that calculates the time needed to recoup the initial investment in present value terms, considering the time value of money.

Crossover Point

The point at which two or more different financial indicators meet, often used in budgeting to identify when an investment will start to generate profit.