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Gillian, a salesman, completed his day's tasks and was about to leave when Marsha, his supervisor, realized that there is a pending task and assigned it to Gillian. Gillian refused to complete the task by stating that he has finished his share of work for the day. He suggested that Marsha assign the task to someone else. Marsha stated that if he refused to complete the task, he would no longer have a job in this company. Within days Gillian's attitude improved, and now he is more cooperative and agrees to work on various tasks. Based on the scenario, Gillian is most likely a part of a(n) _____.
Product Recommendations
Suggestions made by systems or persons regarding products that a consumer might find useful or desirable.
Engaging Customers
The strategies and tactics businesses use to attract attention, interact with, and involve customers, thereby building a stronger, long-term relationship.
Content
Information and experiences that are directed towards an end-user or audience, including written, visual, or audio materials.
7Cs
An extended version of the marketing mix model that includes Consumer, Cost, Convenience, Communication, Caring, Coordination, and Confirmation, aiming to better address the needs of modern markets.
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