Chenrezic Music Stores, a Chain of Musical Instrument Stores, Is

question 20

Multiple Choice

Chenrezic Music Stores, a chain of musical instrument stores, is trying to improve its customer service. While examining its checkout data, it learned that people who buy guitar covers also buy guitar straps and vice versa. In this scenario, the use of data mining to find better ways to improve customer service has also led to the discovery of a(n) _____.

• A) affinity pattern
• B) sequential pattern
• C) data cluster pattern
• D) extrapolative pattern

---

Definitions:

Income Statement

A financial document that shows a company's revenues and expenses over a specific period, illustrating its profitability.

Coupon Redemptions

The process by which consumers exchange coupons for a discount on goods or services, benefitting both consumers and businesses.

Mailing Costs

Refer to the expenses associated with sending mail, including postage, packaging, and handling fees.

Income Statement

A financial document showing a company's income, expenses, and net profit over a specific period.