Sumptuous Supermarket Has Large Amounts of Data About Its Customers

question 35

Multiple Choice

Sumptuous Supermarket has large amounts of data about its customers. To understand customer buying behavior, the company uses a process that automatically discovers connections in the collected data. Through this process, the company learns that people who buy carbonated drinks, typically also buy a pack of salted snacks. As a result, the manager of the supermarket places carbonated drinks near the shelf with chips and pretzels. In this scenario, Sumptuous Supermarket has most likely used _____.

• A) data integration
• B) data mining
• C) bar coding
• D) radio frequency tagging

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Definitions:

Off-Label Use

The prescription of pharmaceuticals for an unapproved indication or in an unapproved age group, dosage, or route of administration.

Controlled Clinical Trials

Rigorous experiments that compare the effects of a specific treatment or intervention to a control group, in order to evaluate its effectiveness and safety.

Three Times Daily

A prescription instruction indicating a medication should be taken three times over the course of a day.

Abbreviation

A shortened form of a word or phrase used for convenience.