Ch.13 - Social Behaviour

question 38

Multiple Choice

Ch.13 - Social Behaviour
The Skeins are a punk-rock band known for their amazing music, high energy, and their YouTube videos of pranks they play on each other while on tour. Their first album was wildly popular and they gained world-wide fame before the members of the band reached the age of 21. They have just released their fourth album, Rock >>> Pop-Punk Drama, and it lives up to its name, as their sound has changed a lot (taking on more of a rock tone than a punk vibe) . They're going on tour for the new album.
-Madeleine was a huge fan of The Skeins' first three albums,but is not quite sure whether she likes their new sound.According to ____________,if she goes to their latest concert,she is more likely to love their new album.

• A) cognitive dissonance theory
• B) self-perception theory
• C) the elaboration likelihood model
• D) the foot-in-the-door technique

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Definitions:

Rival in Consumption

A characteristic of a good whereby its consumption by one individual prevents simultaneous consumption by other individuals.

Excludable

An excludable good or service is one where it is possible to prevent people who have not paid for it from having access to it.

Television Broadcast

Television broadcast is the dissemination of content via terrestrial, cable, or satellite transmissions to a wide audience with a television receiver.

Not Rival in Consumption

Pertains to a good or service that can be consumed by one individual without reducing its availability to others.