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Dr.O'Hara is investigating the effect of music on the productivity of employees in a factory.Half of the employees listen to music while working and half do not listen to music.Dr.O'Hara measures the productivity of each employee.In this study,which group does NOT listen to music
Niche Markets
Segmented parts of a broader market defined by unique preferences, characteristics, or needs of a specific group of customers.
Sustainable Competitive Advantages
Long-term attributes or capabilities that allow a company to outperform its competitors.
Strategic Business Units
An autonomous division within a larger parent company that focuses on a specific market sector or product line.
Market Share Opportunities
Potential avenues for a business to increase its proportion of total sales in a particular market compared to its competitors.
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