Imagine That a Group of Researchers Designed a Study to Test

question 70

Multiple Choice

Imagine that a group of researchers designed a study to test the effectiveness of subliminal-message weight-loss tapes.Half the participants receive real tapes,and half receive similar tapes with the subliminal messages removed.The experimenter keeps track of which participant is in which group.All the participants are told that their tapes contain subliminal messages.What type of study is this

• A) anecdotal research 
• B) case study 
• C) double-blind procedure 
• D) single-blind study

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Definitions:

Cash Basis

An accounting method where revenues and expenses are recorded only when cash is received or paid, respectively.

Earned Revenues

Income generated from the normal business operations after the delivery of goods or services to customers.

Prepaid Costs

Expenses paid in advance for goods or services to be received in the future, recorded as assets until they are consumed.

Stockholder Investments

Funds or assets invested by shareholders into a company, contributing to its equity.