What Is the Single Best Way to Ensure a Strong

question 163

Multiple Choice

What is the single best way to ensure a strong conditioned response,according to Rescorla

• A) Ensure that the conditional stimulus remains constantly present throughout training. 
• B) Present the conditioned stimulus sometimes when the unconditioned stimulus is not present. 
• C) Ensure that the conditioned stimulus is the most predictive signal for the unconditioned stimulus. 
• D) Ensure that the conditional stimulus is well above the absolute threshold of the animal being trained.

Differentiate between types of behavioral learning.

Grasp the concept of stimulus discrimination and its significance for marketers.

Recognize how advertisements exploit certain human cognitive and emotional traits.

Understand the fundamental principles of behavioral learning theory.

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Definitions:

Lawrence Kohlberg

A prominent American psychological theorist recognized for his contributions to understanding the progression of moral development.

Moral Development

The process by which individuals learn to distinguish right from wrong, develop attitudes and behaviors toward others based on social norms and laws.

Snitch

An individual who informs on another individual or group, often viewed negatively in social contexts.

Intellectual Maturation

The process of development in thinking, problem-solving, and decision-making abilities as one grows or ages.