Bette Creates a Television Ad That Alternates Between Images of Garbage

question 55

Multiple Choice

Bette creates a television ad that alternates between images of garbage dumps and people drinking in a bar.She is hoping that people who watch the ad will develop negative feelings toward drinking.What principle is Bette is relying on

• A) observational learning 
• B) positive reinforcement 
• C) classical conditioning 
• D) negative reinforcement

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Definitions:

T-distribution

A probability distribution that arises when estimating the mean of a normally distributed population in situations where the sample size is small and the population standard deviation is unknown.

Regression Coefficients

Values that represent the amount of change in the dependent variable for a one-unit change in an independent variable in a regression analysis.

Stepwise Regression

A method of regression analysis in which the choice of predictive variables is carried out by an automatic procedure, often involving the selection of variables based on statistical criteria.

Independent Variables

Variables in statistical models that are manipulated or categorized to observe their effect on dependent variables.