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What is the best predictor of an individual's future happiness
Competing on Differentiation
A strategy where businesses aim to distinguish their products or services from competitors through unique features, quality, or service.
Mass Production
The manufacture of large quantities of standardized products, often using assembly lines or automated technology.
Experience Differentiation
Engaging a customer with a product through imaginative use of the five senses, so the customer “experiences” the product.
Consumer's Five Senses
Refers to how businesses tap into taste, touch, sight, sound, and smell to influence consumer behavior and enhance the shopping experience.
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