Royce Is Telling a Story About a Character on a Thematic

question 106

Multiple Choice

Royce is telling a story about a character on a Thematic Apperception Test (TAT) card.In his story,Royce focuses on the character's anxiety as she prepares a speech that will be presented in front of her classmates.He indicates that the character has spent a great deal of time worrying whether the speech may alienate some of her friends.What does Royce's response to this TAT card suggest that he most likely has

• A) low need for achievement 
• B) high need for achievement 
• C) low need for affiliation 
• D) high need for affiliation

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Definitions:

Population Shifts

Changes in the size, location, age, or composition of a population over time.

Substantial

Of considerable importance, size, or worth; something that is significant or heavily built.

Marketing Mix

The strategic blend of the four Ps—product, price, place, and promotion—used by businesses to target their market effectively and meet consumer needs.

Differentiated Targeting Strategy

A marketing approach where a business targets several market segments with tailored products or services for each.