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Expectancy-Value Models of Motivation Suggest That a Person's Actions Result

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Expectancy-value models of motivation suggest that a person's actions result from a balance between which factors


Definitions:

Adjacent Retailers

Retail stores located near to each other, often sharing customer foot traffic or market segments.

Higher-perceived Quality

A consumer's perception of the superior performance or durability of a product or service compared to its competitors, often influenced by brand reputation and marketing.

Breadth Of Assortment

The number of distinct goods or service product lines that a retailer carries.

Independent Representatives

Individuals or entities that sell a company's products or services on a commission basis but are not employees of the company.

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