Trevor Is Working in a Social Neuroscience Lab and Is

question 121

Multiple Choice

Trevor is working in a social neuroscience lab and is studying stereotypes and prejudice.Which study is he likely to be engaged in

• A) using fMRI to determine whether the amygdala is involved in implicit attitudes 
• B) comparing social behaviours in humans to social behaviours in other species 
• C) determining reaction times to neutral stimuli, using EEG and galvanic skin response 
• D) surveying various researchers in psychology to determine their attitudes about neuroscience

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Definitions:

Macroenvironment

The external and uncontrollable factors that influence an organization's decision-making, and affect its performance and strategies, such as economic, demographic, political/legal, social/cultural, technological, and environmental forces.

Fewer Components

A streamlined approach to product design or manufacturing that minimizes the number of parts used.

Generational Cohorts

Groups of people born in the same period who share similar cultural experiences, attitudes, and values.

Purchase Behaviors

The study of how and why consumers make buying decisions, including the factors that influence these decisions.