When Is Fear Arousal Likely to Be an Effective Persuasive

question 116

Multiple Choice

When is fear arousal likely to be an effective persuasive tactic

• A) when the negative consequences are perceived as unlikely and unavoidable 
• B) when people are familiar with both sides of the issue 
• C) when the receiver thinks the source's advice is reasonable 
• D) when the negative consequences are extremely unpleasant, probable, but avoidable

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Definitions:

Key Stakeholders

Individuals or entities with a vested interest or concern in an organization’s activities, success, or failure, including investors, employees, customers, and suppliers.

Customer-Based Brand Equity

The value a brand gains from having strong brand equity in the minds of customers, based on perceptions of brand quality, associations, and loyalty.

Customer-Brand Relationship

The dynamic and ongoing interaction between a consumer and a brand, characterized by loyalty, emotional connection, and consumer engagement.

Unaided Recall

A measure of consumer memory or awareness where respondents mention a brand without being prompted with clues or choices.