Travis Saw a Television Advertisement in Which a New Long-Distance

question 223

Multiple Choice

Travis saw a television advertisement in which a new long-distance telephone service provider showed a vignette of pleasant family scenes while some relaxing music played in the background.Later,when Travis is asked about this particular long-distance service provider,he has a positive attitude toward its service,even though he actually uses a different long-distance service.What influenced Travis's attitude

• A) operant conditioning 
• B) classical conditioning 
• C) cognitive dissonance 
• D) observational learning

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Definitions:

Marketplace

A platform or venue where goods, services, or financial instruments are traded between buyers and sellers.

Stock Dividend

is a dividend payment made in the form of additional shares rather than cash, potentially diluting the value of each share but not the total value.

Owners

Individuals or entities that possess legal rights and control over a company, property, or asset.

New Shares

Securities that represent ownership in a corporation, issued to the public for the first time.