Some Politicians Focus on Campaigns That Only Emphasize Superficial Features

question 55

Multiple Choice

Some politicians focus on campaigns that only emphasize superficial features like attractiveness or patriotism.Other politicians try to have careful speeches full of evidence and logical arguments.What explains how both of these strategies can influence voters

• A) self-perception theory 
• B) balance model 
• C) elaboration likelihood model 
• D) dissonance theory

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