The Makers of the New Reliant Automobile Are Sick and Tired

question 158

Multiple Choice

The makers of the new Reliant automobile are sick and tired of TV commercials that rely on images of sex and "life in the fast lane" to sell cars.Besides,they believe that if their commercials simply present the true facts about why their car is the best on the market,potential buyers are more likely to develop a long-lasting preference for the Reliant.What is illustrated by a "fact-based" marketing strategy

• A) autonomic route to persuasion 
• B) peripheral route to persuasion 
• C) central route to persuasion 
• D) somatic route to persuasion

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Definitions:

Intemperance

Excessive or immoderate indulgence in something, commonly used in the context of substance use.

Callousness

The quality of being emotionally hardened and showing a lack of empathy.

Imaginative Nature

The inherent capacity to think creatively, envision new ideas, and possess a vivid imagination.

Social Climate

the general atmosphere, attitudes, feelings, and social dynamics within a specified environment, such as a workplace, community, or society at large.