The Makers of the New Reliant Automobile Are Sick and Tired

question 158

Multiple Choice

The makers of the new Reliant automobile are sick and tired of TV commercials that rely on images of sex and "life in the fast lane" to sell cars.Besides,they believe that if their commercials simply present the true facts about why their car is the best on the market,potential buyers are more likely to develop a long-lasting preference for the Reliant.What is illustrated by a "fact-based" marketing strategy

• A) autonomic route to persuasion 
• B) peripheral route to persuasion 
• C) central route to persuasion 
• D) somatic route to persuasion

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Definitions:

Delegation of Authority

The process by which authority is distributed to lower levels of management within an organization to make decisions and complete tasks.

Stockholders

Individuals or entities that own shares in a corporation, giving them ownership interests and typically rights to dividends and a vote in corporate matters.

Privately Held

A company ownership structure where shares are not available to the public and are owned by a relatively small number of shareholders.

Investment

The action or process of allocating resources, usually money, with the expectation of generating an income or profit.