What Strategy Has Been Valuable to Both Maoris and Aborigines

question 136

Multiple Choice

What strategy has been valuable to both Maoris and Aborigines in their efforts to gain greater control over their ancestral land and resources?

• A) acts of terrorism
• B) consumer boycotts
• C) bribery
• D) the political process
• E) civil disobedience

Explain the concept of lifestyle and its importance to marketing.

Distinguish between psychographics and demographics and their roles in marketing.

Understand how the VALS typology segments consumers based on values and lifestyles.

Understand the concept of psychographics and its importance in marketing.