Supporting Details for an Estimate Include the Ground Rules and Assumptions

question 2

True/False

 Supporting details for an estimate include the ground rules and assumptions used in creating the estimate.

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Definitions:

Consumer Memory

Refers to the way individuals store, retain, and recall information related to past purchases, brand experiences, or advertising content.

Recognition

Recognition is the identification of a previously encountered or known entity, such as a person, place, or object, distinguishing it from unfamiliar ones.

Recall

involves the ability to remember previously learned information or experiences.

Marketing Stimuli

Elements or actions, such as advertising and promotions, used by marketers to encourage or influence consumer responses or behaviors.