Examlex
Quantitative risk analysis need not be done for projects that are large and complex.
Decision-Making Continuum
This concept describes the range of processes from simple to complex that consumers go through when deciding which products or services to purchase.
Limited Problem Solving
A decision-making process used for purchases that require a moderate amount of deliberation and are typically familiar to the consumer.
Habitual Decision
The process of making choices automatically based on past behaviors and routines without considerable thought.
Purchase Decision
The process that leads a consumer from identifying a need or desire, through information search and evaluation of alternatives, to the buying action.
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